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Refining Gameplay and Narrative for an Adventure Puzzle Platformer
Refining Gameplay and Narrative for an Adventure Puzzle Platformer

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Evaluating Campaign Effectiveness for a Narrative-Driven Game Launch
Evaluating Campaign Effectiveness for a Narrative-Driven Game Launch

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Understanding the Survival game category, to help inform studio and publisher strategies
Understanding the Survival game category, to help inform studio and publisher strategies

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Reigniting Market Growth: Strategic Research Study for a Global Appliances Brand
Reigniting Market Growth: Strategic Research Study for a Global Appliances Brand

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Optimising a Telco Brand’s B2B Communications for Vertical Markets
Optimising a Telco Brand’s B2B Communications for Vertical Markets

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Supercharging Market Expansion with Cultural Understanding
Supercharging Market Expansion with Cultural Understanding

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Innovation Presentation to Shape the Future of Beauty Tech
Innovation Presentation to Shape the Future of Beauty Tech

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Creating a Seamless Experience for  a Unified Services Platform
Creating a Seamless Experience for a Unified Services Platform

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Insights from Trailing Wi-Fi-Based Home Security
Insights from Trailing Wi-Fi-Based Home Security

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Insights for Digital Security: A Teen-Centric Ethnography
Insights for Digital Security: A Teen-Centric Ethnography

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Optimising offers and discounts for a premium brand
Optimising offers and discounts for a premium brand

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Unlocking Market Opportunities: Segment Analysis for Strategic Targeting
Unlocking Market Opportunities: Segment Analysis for Strategic Targeting

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Revolutionising Wearables: Consumer Perspectives on Smartring Positionings
Revolutionising Wearables: Consumer Perspectives on Smartring Positionings

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The Next Generation: Uncovering Smartphone Brand Loyalty Among Kids
The Next Generation: Uncovering Smartphone Brand Loyalty Among Kids

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Driving Adoption: Understanding Consumer Perceptions of New Mobility Solutions
Driving Adoption: Understanding Consumer Perceptions of New Mobility Solutions

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Getting behind the dashboard: understanding digital campaign impact
Getting behind the dashboard: understanding digital campaign impact

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Can service and support for connectivity and cloud solutions be onshored?
Can service and support for connectivity and cloud solutions be onshored?

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Virtual Ward scoping for technology and connectivity proposition development
Virtual Ward scoping for technology and connectivity proposition development

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Tailoring Connectivity and Technology Solutions by Industry
Tailoring Connectivity and Technology Solutions by Industry

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MD[x]T in prelaunch claims testing
MD[x]T in prelaunch claims testing

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Logo evaluation and creative assessment in a rare neurological condition
Logo evaluation and creative assessment in a rare neurological condition

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Multi-audience evidence to make a robust case for the chickenpox vaccine
Multi-audience evidence to make a robust case for the chickenpox vaccine

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Identifying the target audience for a new health wearable
Identifying the target audience for a new health wearable

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Launching a new range of therapeutic beauty products
Launching a new range of therapeutic beauty products

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The future of kit buying for grassroots teams
The future of kit buying for grassroots teams

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Small dogs in big cities - building cultural understanding
Small dogs in big cities - building cultural understanding

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Exploring the potential for an E-cigarette product launch
Exploring the potential for an E-cigarette product launch

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Revamping a Telco brand to target MNCs with new communications propositions
Revamping a Telco brand to target MNCs with new communications propositions

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Oncology future landscaping and positioning
Oncology future landscaping and positioning

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MS treatment landscaping and decision-making
MS treatment landscaping and decision-making

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Creating a consumer segmentation for a global insurance and financial services organisation
Creating a consumer segmentation for a global insurance and financial services organisation

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Exploring the potential for a new mobile game
Exploring the potential for a new mobile game

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Shaping B2B brand strategy: Moving beyond mobile to full-service communications
Shaping B2B brand strategy: Moving beyond mobile to full-service communications

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Segmenting the B2B market  for an IT service company
Segmenting the B2B market for an IT service company

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Understanding the path to purchase for a domestic appliance manufacturer
Understanding the path to purchase for a domestic appliance manufacturer

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From Dull to Dynamic: Positioning Smart Kitchens for Growth
From Dull to Dynamic: Positioning Smart Kitchens for Growth

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Helping an ethical clothing brand optimise its brand and digital strategy
Helping an ethical clothing brand optimise its brand and digital strategy

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The rise and fall of curved TVs: A lesson in understanding consumer needs
The rise and fall of curved TVs: A lesson in understanding consumer needs

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Category navigation and path to purchase in consumer health
Category navigation and path to purchase in consumer health

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Marginal gains in late-stage cancer
Marginal gains in late-stage cancer

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Unpacking large businesses' buying process for a fuel card manufacturer
Unpacking large businesses' buying process for a fuel card manufacturer

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Helping a tech manufacturer align their device with industry needs
Helping a tech manufacturer align their device with industry needs

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Developing omnichannel strategy across the customer-product journey
Developing omnichannel strategy across the customer-product journey

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Developing a portfolio-wide digital content engagement strategy
Developing a portfolio-wide digital content engagement strategy

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Creating an optimized multi-channel HCP & patient campaign
Creating an optimized multi-channel HCP & patient campaign

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Developing an app for IBS patients
Developing an app for IBS patients

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Building a cutting edge digital communications framework for a rapidly expanding Biotech
Building a cutting edge digital communications framework for a rapidly expanding Biotech

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 Understanding the lives and needs of Hemophilia patients
Understanding the lives and needs of Hemophilia patients

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Utilising advanced analytcis to identify the most effective messaging for a digital-first awareness campaign
Utilising advanced analytcis to identify the most effective messaging for a digital-first awareness campaign

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Optimising digital channel strategy, content, timing, and frequency for novel pharma product launch
Optimising digital channel strategy, content, timing, and frequency for novel pharma product launch

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Helping a pharmaceutical company  develop their global marketing strategy
Helping a pharmaceutical company develop their global marketing strategy

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Using a behaviour change framework to increase prescribing in a competitive category
Using a behaviour change framework to increase prescribing in a competitive category

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Characterizing rare disease with validated PROs and advanced statistics
Characterizing rare disease with validated PROs and advanced statistics

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Capturing patient experience following acute CV events
Capturing patient experience following acute CV events

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Patient Journey in hematological cancers
Patient Journey in hematological cancers

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Using semiotics and cultural analysis to develop the next generation of packaging for an OTC cold and flu product
Using semiotics and cultural analysis to develop the next generation of packaging for an OTC cold and flu product

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Using advanced analytics to assess an asset moving into PII in multiple indications
Using advanced analytics to assess an asset moving into PII in multiple indications

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Using advanced modelling to inform relaunch messaging
Using advanced modelling to inform relaunch messaging

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Kick starting the innovation process to develop new technologies
Kick starting the innovation process to develop new technologies

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Rapid ad concept development for a pet care company
Rapid ad concept development for a pet care company

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Using digital ethnography to build a deeper understanding of independent pharmacies
Using digital ethnography to build a deeper understanding of independent pharmacies

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Using digital ethnography to build a deeper understanding of the lives of young women
Using digital ethnography to build a deeper understanding of the lives of young women

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Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences
Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences

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Using cultural research to uncover codes of positive masculinity to position electric shavers
Using cultural research to uncover codes of positive masculinity to position electric shavers

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Revolutionising sales advisor training
Revolutionising sales advisor training

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Uncovering needs of SMEs in hospitality for a digital business management tool
Uncovering needs of SMEs in hospitality for a digital business management tool

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Unlocking key Insights for effective campaigns in a range of verticals
Unlocking key Insights for effective campaigns in a range of verticals

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Segmenting untapped B2B market for tangible savings in communications and product
Segmenting untapped B2B market for tangible savings in communications and product

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Cracking the Code to SME Success: Using creative insights to build a winning digital storefront
Cracking the Code to SME Success: Using creative insights to build a winning digital storefront

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Helping a major console manufacturer address barriers to VR usage
Helping a major console manufacturer address barriers to VR usage

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Helping a PC/console developer understand the initial onboarding experience of their new title
Helping a PC/console developer understand the initial onboarding experience of their new title

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Face to face mobile playtesting
Face to face mobile playtesting

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 Identifying a target audience and shaping marcomms
Identifying a target audience and shaping marcomms

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Helping a major AAA developer to measure campaign effectiveness and plan for future strategies
Helping a major AAA developer to measure campaign effectiveness and plan for future strategies

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Helping a PC/ console developer identify the most engaging game name, logo and boxart for a franchise title
Helping a PC/ console developer identify the most engaging game name, logo and boxart for a franchise title

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Testing the player experience for a new multiplayer puzzle game
Testing the player experience for a new multiplayer puzzle game

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Using advanced analytics to create a feature hierarchy for a new game concept
Using advanced analytics to create a feature hierarchy for a new game concept

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Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space
Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space

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Creating a clear picture of the current player base of a mobile game, plus potential for future new players
Creating a clear picture of the current player base of a mobile game, plus potential for future new players

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Using digital ethnography to explore sensitive health topics in young women
Using digital ethnography to explore sensitive health topics in young women

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Understanding the role of the pharmacy channel for therapeutic beauty products
Understanding the role of the pharmacy channel for therapeutic beauty products

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Understanding attitudes, needs and behaviour in relation to weight loss
Understanding attitudes, needs and behaviour in relation to weight loss

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Preparing for launch in non Rx dermatology
Preparing for launch in non Rx dermatology

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Countering a competitive threat in foot health
Countering a competitive threat in foot health

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Launching a consumer health product into a new market
Launching a consumer health product into a new market

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Using COM-B to inform launch messaging in rare disease
Using COM-B to inform launch messaging in rare disease

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Novel asset evaluation in antibody mediated rejection
Novel asset evaluation in antibody mediated rejection

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Evaluating creative against customer needs and emotional tone
Evaluating creative against customer needs and emotional tone

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Our tracker solution to identify and convert consumer preference and sales and brand preference
Our tracker solution to identify and convert consumer preference and sales and brand preference

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Cooking up success: Developing propositions for a smart kitchen
Cooking up success: Developing propositions for a smart kitchen

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How can internet service disruption uncover the meaning of digital connectivity at home
How can internet service disruption uncover the meaning of digital connectivity at home

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Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space
Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space

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Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer
Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer

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