Technology

Understand technology decision-makers, their needs, motivations and behaviours. Use a deeper understanding of priorities and needs to target your customers more effectively and build products and solutions that they need.

• Segment the market and target audiences
• Map and profile needs
• Understand usage and behaviour
• Explore unmet needs and gaps in the market

Understand how your company, product and service is performing in the market and track over time. Use these insights to build a deeper understanding of how your business is perceived by your customers and your employees. Develop strategies to improve experience and build loyalty.

• Measure NPS and customer satisfaction
• Measure and track employee satisfaction
• Understand campaign effectiveness
• Monitor loyalty and churn

Gain a deeper understanding of how your brand is perceived vs your competitors, and determine your relative position within a sector or verticals. Use these insights to iterate your brand, and develop effective marketing and communication strategies.

• Test and refine marcomms
• Develop visual identity
• Map your brand across different markets and sectors
• Test campaign and message effectively

Understand how decision-makers make sense of your category, their purchase decisions and customer journeys. Use this to guide strategy across all touchpoints and sales channels.

• Map customer journeys and understand how decision-makers navigate the category
• Understand the purchase cycle and role of different individuals and departments
• Assess the effectiveness and different touchpoints within the journey