Healthcare and Pharma

Insights to drive the next generation of treatment

Healthcare is constantly evolving; so are the expectations of healthcare professionals and patients

Bryter is committed to delivering actionable insights that drive growth and innovation in the healthcare and pharmaceutical industry. We have a deep understanding of the healthcare and pharmaceutical industry, including the regulatory landscape, emerging trends and the needs of healthcare professionals and patients. This allows us to provide our clients with valuable insights and recommendations.

Our work spans across a broad cross section of therapy areas, consumer health categories, m-health and devices with a deep understanding of differences in the UK, EU, US and Asian markets.

Build a deeper undertanding of the mindsetand behaviours of key stakeholder groups

At Bryter we go beyond stated importance to help our clients truly understand what is important, be that gaining more meaningful insights into the lives, journeys and experiences of patients or understanding what is truly driving prescriber behaviour and decision making.

We employ the most up to date approaches and research tools that help us engage with key stakeholder audiences in the most effective and efficient manner and help our clients deliver the next generation of treatments and healthcare programmes.

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What we do

Landscaping, ATU, tracking

Understand the market: Map, measure, and understand HCPmanagement and treatment

Understand the needs of patients, how they track and monitor their health and the role of digital solutions in health management. Build a deeper understanding of consumers and patients to uncover opportunities for new products, applications and digital solutions. Put patients at the heart of the innovation process to build solutions that deliver a positive impact on health management and outcomes.

  • Segment the market based on digital adoption and behaviours
  • Uncover needs to understand how digital solutions can support patients and their health goals
  • Understand barriers to adoption of digital health solutions and develop behaviour change strategies
Message testing

Communicate effectively: Message development, testing and refinement

Understand consumer health goals and priorities, motivations, and behaviours. Utilize deeper understanding of different audiences to shape winning products and services, and market more effectively to consumers and patients.

  • Segment the market and identify different audiences
  • Map and profile needs
  • Tap into key trends and cultural factors that shape consumer preferences
  • Understand usage and behaviour
Digital engagement

Getting cut through via digital channels: Understanding content and channel preference to succeed in an omnichannel world

Be guided through all stages of the development cycle for new digital solutions, products and applications. From ideation through concept testing, product trials and launch readiness our expertise can guide you through the process. Bring winning ideas to the market that engage patients and deliver tangible benefits.

  • Ideate and develop new thinking
  • Test propositions and concepts
  • Run product and application trials 
  • UX & UI testing
Early-stage research (pre-clinical through trials)

Get support from pre-clinical onwards: Use early-stage research to guide decision-making before and through clinical trials

Get an expert view of the market. From landscaping a new disease area, to using ATU studies to assess measure launch performance and track in life performance. Get expert and in-depth qualitative view and robust quant sizing to truly understand the practicalities of treatment and the perception of your product.

  • Understand key HCP roles and responsibilities, and map patient pathways
  • Size the market and opportunities
  • Follow the physician journey from initial awareness through the regular prescribing
  • Assess product perceptions
Research for publication

Research for publication: Creating rich stories backed by robust, defendable data that stands up to scrutiny

Understand consumer health goals and priorities, motivations, and behaviours. Utilize deeper understanding of different audiences to shape winning products and services, and market more effectively to consumers and patients. 

  • Segment the market and identify different audiences
  • Map and profile needs
  • Tap into key trends and cultural factors that shape consumer preferences
  • Understand usage and behaviour
Patient research (ethnography)

Understand patient experience: Patient research using digital ethnography

Understand the role of primary care physicians and specialists in influencing consumers and recommending products. Understand needs, drivers of non-prescription product recommendation, and how this aligns with recommendation and usage of prescription products.

  • Segment the market and identify different HCP typologies
  • Understand how to market effectively to HCPs at different stages of the product lifecycle
  • Test communications and marketing materials

Case studies

Identifying the target audience for a new health wearable
Identifying the target audience for a new health wearable

View case study

Identifying the target audience for a new health wearable
Identifying the target audience for a new health wearable

View case study

Identifying the target audience for a new health wearable
Identifying the target audience for a new health wearable

View case study

Identifying the target audience for a new health wearable
Identifying the target audience for a new health wearable

View case study

View all case studies

Discover our latest insights

Book a consultation

You can book a meeting with one of our consultants and we’ll be happy to discuss your current business challenge.