Gaming is constantly changing and evolving.
So are its users.
Understand gamers, design for the future
We work with a broad range of gamer audiences to understand their behaviours, motivations, needs and experiences. Ultimately, what is shaping and influencing gamer behaviour in relation to what they play, how and when they play, and what shapes their purchase behaviours for games and gaming technologies.
Build, test and launch with confidence
From early-stage concepts, playtesting, pre-launch marketing assets and post-launch evaluation, research ensures that your game, hardware or service is tested for success.
Partner with industry experts
We are gaming experts. Our experience spans console, mobile, VR and hardware. We work internationally, bringing together culturally diverse audiences to help our clients understand gamer behaviours, needs and preferences in different markets. We utilize a broad suite of cutting-edge tools and quantitative methodologies to deliver insight that makes an impact.
Read more about how market research and gaming surveys can be used to support game developers and publishers
We support throughout the development cycle for new software and hardware
01
Market understanding
Understanding brand equity, identifying strengths and opportunities for your brand or IP
02
Market Opportunity
Explore the potential for new games by understanding the addressable market and potential for a new title
03
Player understanding
Detailed player profiling, understanding behaviours, needs, motivations and experiences
04
Quickfire testing
Pre-development testing to identify concepts for ‘green-lighting’
05
Concept testing
Detailed concept testing to identify key audiences and product USPs
06
Asset development
Evaluation of assets such as characters, environments, storyline and other game assets to support the development process
07
Playtesting
Testing of pre or post launch builds, including detailed discussion and exploration of the player experience
08
Pre-launch assessment
Test and refine pre-launch marketing assets, box art and launch campaign messaging
09
Post-launch effectiveness
Measuring awareness, consideration and purchase. Identifying opportunities to optimize future campaigns
Case studies
Creating a clear picture of the current player base of a mobile game, plus potential for future new players
Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space
Using advanced analytics to create a feature hierarchy for a new game concept
Testing the player experience for a new multiplayer puzzle game
Discover our latest insights
Female Gamer Study 2022 - Streaming & eSports
Download the Streaming & eSports report
Female Gamer Study 2022 - Toxicity
Download the Toxicity report
Female Gamer Study 2022 - Behaviours
Download the Gamer Behaviours Report