B2B Market Research, Insights & Consultancy Services

Insights & consultancy for business solution providers

We help global brands develop the next generation of products and services for their business clients. Whether you are targeting one man bands and SOHOs or trying to reach key decision makers in large and enterprise businesses, we can help you to better understand your audiences, target them more effectively and build products and services that meet their needs. We understand the importance of sector knowledge, and our work covers a broad spectrum of business verticals and decision makers.

Strategic insights to support marketing services

We partner with some of the world’s leading leading global marketing, PR and strategy agencies. Our insights and thinking support the innovation and creative processes that help to drive growth for some of the world’s biggest brands. Our expertise in international research spanning healthcare, technology and B2B is routinely employed to help our clients develop new strategies and thinking for their clients.

We understand the role and importance of high quality research within the strategic design process, which is why our agency clients routinely partner with us to get the insights they need to develop the next generation of solutions for their client’s brands

What we do

Understand Audiences

Learn more about your customers and key decision-makers

Understand business decision-makers, their needs, motivations and behaviours. Use a deeper understanding of priorities and needs to target your customers more effectively and build products and solutions that they need for their business.

Segment the market and target audiences
Map and profile needs
Understand usage and behaviour
Explore unmet needs and gaps in the market

Innovate

Create, develop and test new products and services

Lead

Demonstrate sector and industry knowledge and expertise

Measure performance

Track and monitor company performance

Positioning

Develop your brand and communications

Buyer behaviour

Understand decision-makers and why people buy

Our expertise spans a broad cross section of sectors and decision makers

Education

Helping to meet the challenges of the education and EdTech sector

Transport and Logistics

Working with organisations to build knowledge around their B2B customer base

Healthcare

Supporting the supply chain and logistics arm of the healthcare sector delivering products and services to manufacturers, pharmacies and healthcare professionals

Technology, Telco & Connectivity

Understanding the changing requirements of business decision makers for solutions spanning IT, connectivity and cybersecurity

Retail

Helping clients to develop products and solutions to support the next generation of retail
and help meet the changing demands and expectations of consumers

Industrial

Spanning manufacturing and production we uncover the priorities and needs of a range of different businesses and decision makers

Construction/Trade

From sole traders to the largest developers we help identify new opportunities and build a deeper understanding of buyer behaviours and customer journeys

Financial Services

Providing insight into the priorities for the banking, insurance & taxation sectors, and the needs of businesses in relation to financial services

Charity & 3rd Sector

Helping organisations build a deeper understanding of their supporters, drive behaviour change and develop effective campaigns that maximise giving opportunities