How we do it

The insights and consultancy agency

Advanced and innovative techniques to uncover the truth behind decision making

At Bryter we employ a broad range of techniques that help our clients to gain a deeper understanding of how humans make decisions. Our cross-discipline expertise, and access to the latest cutting-edge research tools enable us to maximise efficiencies and speed up the research process without compromising on quality

Quantitative research

Employ large datasets, sophisticated modeling techniques, and rigorous hypothesis testing to derive meaningful insights.

Qualitative research

Utilise advanced online and offline techniques to build a deeper understanding of behaviours and motivations for the creation of rich and nuanced narratives.

Human Understanding

Access the latest market research thinking from behavioural science, semiotics, and cultural analysis to
unlock the hidden side of human behaviour and decision making.

Advanced Analytics

Tap into the rich repository of online and digital tools we employ to conduct research faster, more efficiently, across platforms, and which consumers genuinely engage with.

Digital tools

Tap into the rich repository of online and digital tools we employ to conduct research faster, more efficiently and across platforms, consumers genuinely engage with.

Consultancy

Work with our team of deep-thinking researchers who can help address your critical business challenges and help move your business forward

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Do more with data

Learn more about how advanced analytics and statistics can help you get more from your data.

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Speed up the research process

Discover how our suite of agile and digital research tools help you get to the answers you need quickly so you can make business decisions faster.

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Understand cultural differences

Learn more about how we apply semiotics, anthropology and discourse analysis to uncover the hidden cultural mechanisms which affect human thinking, choices and behaviours. 

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Understand human behaviour

Learn more about how we apply advanced thinking from the disciplines of behavioural science, to uncover the hidden drivers of human decision-making.

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Understand your sector

Discover how we draw on key business, cultural and category thinking, to help you gain a clearer view of future trends and innovations that will shape and influence your sector.

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Case studies

Healthcare

Technology

Gaming

B2B

Other

Evaluating creative against customer needs and emotional tone
Evaluating creative against customer needs and emotional tone

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Novel asset evaluation in antibody mediated rejection
Novel asset evaluation in antibody mediated rejection

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Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer
Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer

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Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space
Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space

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Creating a clear picture of the current player base of a mobile game, plus potential for future new players
Creating a clear picture of the current player base of a mobile game, plus potential for future new players

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Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space
Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space

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Cracking the Code to SME Success: Using creative insights to build a winning digital storefront
Cracking the Code to SME Success: Using creative insights to build a winning digital storefront

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Segmenting untapped B2B market for tangible savings in communications and product
Segmenting untapped B2B market for tangible savings in communications and product

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Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences
Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences

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Rapid ad concept development for a pet care company
Rapid ad concept development for a pet care company

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Book a consultation

You can book a meeting with one of our consultants and we’ll be happy to discuss your current business challenge.