Detecting Deception - Domestic Appliances
Authenticity of social media content plays a crucial role in consumer purchase decisions. Download our report to discover how domestic appliance buyers determine content credibility
In this research, conducted with 2100 consumers in the UK, we focus on social media content created by influencers for domestic appliances.
The core topics covered in this report are:
- Indicators of content worthiness
- Paid vs unpaid product placement
- Influencers and content credibility
In this research, conducted with 2100 consumers in the UK, we focus on social media content created by influencers for domestic appliances.
The core topics covered in this report are:
- Indicators of content worthiness
- Paid vs unpaid product placement
- Influencers and content credibility