Bryter alongside Alzheimer’s Society were delighted to pick up the award for ‘best customer insight’ at the 2024 BOBI awards. Our submission ‘Reinvigorating fundraising communications for the long term: How behavioural insights brought a leading charity closer to supporters’ was praised by the judges for how fresh insights guided a fresh strategy for the charity and reshaped marketing and communications
This win follows on from last year’s success in winning the ‘Best Business Impact’ category and is the 10th time the healthcare team has been a finalist in the last 7 years in these prestigious awards that recognise excellence in healthcare market research
Bryter with their client Bayer, were also a finalist in the ‘Best Use of Innovation’ category
About the BHBIA and BOBI Awards
The British Healthcare Business Intelligence Association (BHBIA, www.bhbia.org.uk) is the pre-eminent association for the UK’s healthcare and pharmaceutical market researchers.
The BOBI (Best of Business Intelligence) Awards are the only healthcare-specific business intelligence awards scheme in the UK, and recognize excellence across the business intelligence spectrum – from market research through to sales analytics and related disciplines. The full awards shortlist can be found here: https://www.bhbia.org.uk/bobi-awards
The Awards Ceremony takes place at the BHBIA Annual Conference in May each year.
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