Bryter is a finalist again, having been shortlisted for a key award at this year’s British Healthcare Business Intelligence Association’s (BHBIA)2022 BOBI Awards.
This entry continues to reflect our commitment to delivering research and insight that makes a difference and enables our clients to make more effective business decisions that have real impact in their organisations.
Submission summary: Getting Behind the Dashboard: Using customer experience and understanding to unpick performance analytics and optimise digital engagement in the new normal.
- The pandemic was rocket-fuel for pharma efforts to engage with customers digitally. An industry-wide drive to consent customers for e-marketing means content can be shared with 1000s of physicians on a mouse-click.
- Yet, despite a wealth of digital campaign performance analytics, detailed customer understanding of the impact of campaigns, and relevance and value of content delivered, is often lacking
- Through insight-driven collaboration, Bryter delivered an effective playbook to optimise future campaigns, factoring indication; content; and HCP group. This provided a means to achieve digital personalisation-at-scale.
These real-life, panel-judged awards required us to show clear guidance, evidence of change, customer understanding and impact to the client’s business as a result of the research.
About the BHBIA and BOBI Awards
The British Healthcare Business Intelligence Association (BHBIA, www.bhbia.org.uk) is the pre-eminent association for the UK’s healthcare and pharmaceutical market researchers.
The BOBI (Best of Business Intelligence) Awards are the only healthcare-specific business intelligence awards scheme in the UK, and recognize excellence across the business intelligence spectrum – from market research through to sales analytics and related disciplines. The full awards shortlist can be found here: https://www.bhbia.org.uk/bobi-awards
The Awards Ceremony takes place at the BHBIA Annual Conference in May each year.
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