Innovation Presentation to Shape the Future of Beauty Tech

The Challenge

Our client, a leading beauty tech brand, sought growth opportunities in the connected products category, recognising rising consumer demand for smart products with enhanced functionality and personalisation. To align internal teams with this strategy, they enlisted Bryter's expertise for their annual meeting to explore the potential of connected products. Our goal was to engage design, product development, and marketing teams with a talk that provided insights, sparked creativity, and fostered participation through an interactive format.

Our Approach

We developed a tailored presentation to educate, inspire, and engage teams about connected beauty technology. Through interactive elements like live polls and group discussions, we kept the team engaged and encouraged participation. To extend the impact, we provided digital resources and created an internal forum for continued discussions on connected products.

The Outcome

By providing expert insights into connected products and facilitating an engaging, cross-functional conversation, we were able to inspire the client’s teams and help them navigate the next frontier of innovation. The talk not only educated the teams about the potential of connected products but also set the stage for future collaboration, positioning GHD to successfully explore and develop connected products in the beauty tech space.