Launching a new range of therapeutic beauty products

The Challenge

A leading manufacturer of health and beauty products identified a new opportunity in the cosmeceuticals market, and wanted to launch a range of new products to be sold exclusively through the pharmacy channel. Research was needed to refine the propositions and provide a deeper understanding of this key retail channel

Our Approach

Bryter undertook a multi-stage programme of research with independent pharmacists and target audience consumers for products in skincare, hairfall, and hyperhydrosis

Digital ethnography was conducted with independent pharmacies in France, combined with a series of qualitative interviews with target audience consumers for each product category

The Outcome

A clear set of guidelines on which products to proceed with, how to refine the product propositions, and how to effectively sell into the independent pharmacy channel and win in the consumer therapeutic beauty space