Bryter

Anthropology uncovers the rich contextual cultural knowledge, needed to understand lived experiences, rituals, and belief systems. Gain a deeper understanding of how different cultures function and behave, and how people living in different societies behave and bring meaning to their lives. A deeper understanding of these behaviours and motivations can help to uncover new opportunities and ways to connect at a deeper and more meaningful way with different audiences. Use this to develop brand narratives, develop new products, services and consumer propositions that make a stronger connection and carry more meaning in your chosen markets of operation.

Discourse analysis is a method of studying language and communication in social contexts. It can be used to analyze how people talk about and make meaning of products, brands, and services. Discourse analysis can provide insights into the social and cultural meanings associated with different products, the power dynamics and relationships involved in consumer behaviour, or to uncover how people really feel about a subject they struggle to articulate or be upfront about.

By analyzing the language used by consumers, businesses can gain a deeper understanding of their target audience's needs and preferences, and develop more effective marketing strategies that resonate with their target audiences. Discourse analysis can be especially useful in studying niche or subcultural markets, where language and meaning are particularly important.